Well, whenever there’s a gap, a new business opportunity arises. Radiohead’s manager Brian Message, has a new business venture called Polyphonic, which will invest money in upcoming artists, helping them connect with their audience on the Internet. It makes sense: if you can’t/won’t do it, you can try and find a manager who can.
Now, why might this work? Because the major record labels a) don’t know how to do it, b) are more busy suing end users for pirating a couple of songs than developing new business models and c) are generally more interested in the next disposable one hit wonder than in quality artists who can really connect with their audience.
Full story: Mashable
Polyphonic has 20 million to invest in new artists, I suggest you find out how to present your material to them.
Related: #ArtistAdvice – J. Cole | #ArtistAdvice – Presentation is Almost Everything
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[...] – The Social Media Guide/a using a href=”http://disqus.com”Disqus/a./cite #ArtistAdvice via Mashable: Polyphonic is Helping Bands Help Themselves – iamjabari.com 07/22/2009 Well, whenever there’s a gap, a new business opportunity arises. [...]